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Q2 2015 Results: WoW Down to 5.6 Million Subscribers
04/8/2015 em 14:57
Activision Blizzard released their second quarter 2015 results today, and
World of Warcraft is at 5.6 million subscribers
, down 1.5 million from the Q1 2015 earnings report. While these numbers are quite low by recent standards, numbers should be bouncing back up with the
expansion announcement at gamescom
Read Activison's Q2
Earnings Press Release
Second Quarter Presentation
In the First Quarter for 2015, WoW was at 7.1 million subscribers, down 2.9 million from
10 million reported at Warlords' launch
. Earlier in 2014, WoW was down to
6.8M for Q2
(the lengthy break between new content with Siege of Orgrimmar) and increased to
7.4M for Q3
as players got ready for Warlords of Draenor.
has a summary of the report and the conference call starts at
, which you can listen to at
. Here's the description of Warcraft from the press release:
Blizzard Entertainment had the largest online player community in its history, with Q2 MAUsF up 50% year-over-year. Though World of Warcraft® ended the quarter at 5.6 million subscribers, Blizzard revenues are up year-over-year based on strong performance across the expanding Blizzard portfolio. On June 23, 2015, Blizzard Entertainment released, Fury of Hellfire, one of the largest non-expansion content updates to date for World of Warcraft. This new content helped stabilize the subscriber number towards the end of the quarter. World of Warcraft remains the No. 1 subscription‐based MMORPG in the world.
In the Q2 slide presentation, Fury of Hellfire was credited was stabilizing the subscriber base in the last few weeks of the quarter. Patch 6.2.1 was also mentioned as a draw for players due to the addition of Flying, as well as PvP mercenary mode.
Merrill Lynch asked about subscriber details--metrics, player hours--as well as the outlook on the upcoming expansion. Blizzard stated that they cannot delve into that level of detail on player habits, but they are pleased with how Warlords brought back more players than any previous expansion and they hope to repeat that moving forward. They also view the Warcraft movie as an important marketing tool in 2016, to increase interest overall and expose key lore to new players. They hope to increase the pace of new expansions and release high-quality content, and to this end, they are continuing to grow the development team.
Blizzard Entertainment had a strong Quarter 2 with their other games and spent a lot of time talking about them, including their e-sports developments:
On April 2, 2015, Blizzard Entertainment launched Blackrock Mountain™, the second Adventure for Hearthstone: Heroes of Warcraft. The release of Hearthstone on iOS and Android smartphones followed on April 14, 2015. Key engagement metrics, which were already very strong, nearly doubled year over year, largely on account of the new content and new platforms.
Blizzard Entertainment launched Heroes of the Storm on June 2, 2015 with strong critical reception. The Eternal Conflict, a series of content additions based on the Diablo® universe, was launched in June and is still ongoing, and players have responded with positivity and excitement. Blizzard announced in May that Heroes of the Storm had been added to the Road to BlizzCon® program, and major tournaments are already underway globally.
On April 23, 2015, Sanctuary’s gates were thrown open to all Chinese heroes, as Blizzard Entertainmentʹs award‐winning action role‐playing game Diablo® III: Reaper of Souls™ went live in China. Diablo III has now sold-through over 30 million units life-to-date globally.
Blizzard Entertainment achieved record revenues and MAUs in China this quarter, driven by the popularity of Diablo III, Hearthstone: Heroes of Warcraft, and Heroes of the Storm.
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