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Activision Earnings Report: WoW Up to 7.8 Million Subscribers
06/2/2014 em 15:31
Today at 4:30 p.m. EST, Activision Blizzard’s management hosted a conference call discussing the company’s results for the last quarter of 2013. According to the
released earlier today, WoW subs are at 7.8 million as of December 31st, up from 7.6 million announced at the end of Quarter 3. Blizzard described their 4th-quarter earnings as "better-than-expected."
Read the complete earnings report here
In the last quarter of 2013, we've seen the
$4.99 holiday sale
revamped Recruit-a-Friend program
with new rewards, and increased publicity with BlizzCon and
Warlords of Draenor
. The pace of new patches has died down however with
Patch 5.4 in September
and no sign of WoD beta yet.
Previously in 2013, losses mostly stabilized with Patch 5.4's launch with a 100k drop down to 7.6 million subscribers at the end of Q3. Earlier in 2013, WoW lost
1.3 million subscribers
in Q1 and
600k subscribers for Q2
In 2014, Blizzard is looking forward to Reaper of Souls, Warlords of Draenor, and free-to-play games like Hearthstone and Heroes of the Storm.
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